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It then allows the user to either swipe right or left.Tinder says that Super Likes makes it three times as likely for users to find a match.The New York Times wrote that the wide use of Tinder could be attributed not to what Tinder was doing right but to flaws in the models of earlier dating software, which relied on mathematical algorithms to select potential partners.Relationship experts interviewed by the newspaper stated that users used the photographs that come in succession on the app to derive cues as to social status, confidence levels, and personal interests.The average user would generally spend about an hour and a half on the app each day.After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.In March 2015, Tinder announced the public release of its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.

Analysts also estimated that Tinder had about half a million paid users within its userbase that consisted mostly of free users.Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.Tinder is among the first "swiping apps", whose users employ a swiping motion to choose photos of other users, swiping right for potentially good matches and swiping left on a photo to move to the next one.Rad and Mateen had known each other since they were 14.

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